PDP: Design Concepts: Creating the Best for Your Client + Merging of Art & Technology in Design


Topic 1: Design Concepts - Creating The Best For Your Client

Presented by Mr. Joris Angevaare, Creative Director of designphase dba

Joris Angevaare's brand of design has been described as fresh and intelligent, original yet respectful of the client’s core principles. Armed with a string of awards including winning triple gold at the Design Excellence Awards 2016, the creative director from designphase dba will share how to create the best for clients at this seminar. Jeremy Rowe, MD of AkzoNobel, will also discuss functionality beyond colour.

The Client may be King, but he’s not a Designer

In a nutshell, the creative process behind developing the best for your clients is first defining the interior design’s purpose is and how it’ll be achieved before any designing begins. It is setting a framework for the design concept and all the next design decisions that will be undertaken.

And what clients look for is not always that best. You may be giving puzzled looks now but what clients desire are the designer to present a solution to their problems! In this case the problem here is a requirement of a concept that appeals and speaks to the client’s brand ethos.

A brief from the client is not the same or reflective of your own research and interpretation. In most cases, a design professional always provides fresh perspective.

It all starts with a brief
Questioning the brief
Understanding the brief
Restrictions, limitations and other fun stuff

This seminar will cover topics such as:
1. Who is your client
2. Who is your client's client, customer or guest
3. How to present a concept
4. Applying your expertise

Topic 2: Merging of Art & Technology in Design
Presented by Amy Picanço, Managing Director & Founder, Aym Design

Amy originally trained as an Interior Architect in the UK, but became deeply inspired by the diverse mix of cultures and styles that Asia offered. After a move to Singapore she finally founded Aym Design in 2013. Over the past 4 years, Aym Design has built up a team and established a reliable reputation for creating highly efficient planning solutions and branded office concepts. Now the studio is branching out into the residential market and has worked on several high-end residential clients in Singapore, Thailand and Sydney.

Key points from Amy’s talk include:

1. How merging art and technology will become crucial in modern interior design

2. Embracing changes in technologies can give us the tools to create new and original designs

3. How we must now consider IOT.


6.15pm Registration

6.30pm Topic 1: Design Concepts - Creating The Best For Your Client

7.15pm Presentation by AkzoNobel

7.30pm Break

7.45pm Presentation by AkzoNobel

8.00pm Topic 2: Merging of Art & Technology in Design by Aym Design

8.45pm End of Programme

  • Registration starts at 6.15 pm, the seminar will run from 6.30pm to 8.45pm with refreshments served during the break.


Established in 2003, the Interior Design Confederation Singapore (IDCS) is a non-profit organisation and a registered society under Singapore law with a mandate is to spearhead Interior Design industry related initiatives. The Professional Development Programme (PDP) is an initiative by IDCS to serve and reach out to the interior design community in Singapore. IDCS has created a highly-anticipated calendar of events ranging from Seminars, Workshops, Speaking Engagements, Networking Events, Study Tours in conjunction with our Strategic Partner and Headline Sponsor AkzoNobel, all designed to improve the Interior Design knowledge and skills of practicing Interior Designers in Singapore.

Sign up for IDCS membership to enjoy special price for PDP, visit http://idcs.sg/register-2/.

Thu Apr 26, 2018
6:30 PM - 9:00 PM SGT
Add to Calendar
National Design Centre
Seminar 1 or 2 – Members SOLD OUT $20.00
Seminar 1 or 2 – Non-Members SOLD OUT $35.00
Seminar 1 or 2 – Student Members SOLD OUT $10.00
Seminar 1 or 2 – Student Non-members SOLD OUT $17.50
Seminar 1 & 2 Bundle – Members SOLD OUT $35.00
Seminar 1 & 2 Bundle – Non-Members SOLD OUT $60.00
Seminar 1 & 2 Bundle – Student Members SOLD OUT $17.50
Seminar 1 & 2 Bundle – Student Non-members SOLD OUT $30.00
Venue Address
111 Middle Rd, Singapore 188969 Singapore
Interior Design Confederation Singapore - PDP